The field of sales and marketing is full of opportunities for those with advanced degrees and years of experience. Once upon a time, the person in charge of pay-per-click (PPC) or search engine optimization (SEO) was the team’s most specialized member; however, as sales have evolved, more specialized roles have emerged.

A “high ticket closer” position has been floating around recently. Is it just a passing trend, or do you need this person to drive company growth?

In this piece, I’ll define high ticket closers, discuss why your company might need one, and outline the key differences between a high ticket closer and a standard closer.

What’s a High-Ticket Closer?

A high-ticket closer is akin to a “master negotiator” in business. Someone you trust to guarantee you close the deal.

Do you have a solution or product that you want to sell for $20,000? Then you should probably think about getting a high-priced closer.

The solution’s value is a significant differentiator between a high ticket closer and other closers. Closers who specialize in “high tickets” are experts in selling expensive goods and services.

Another distinction is that a high-ticket closer should prioritize inbound leads from a pre-sales call strategy. That means that passive lead generation, LinkedIn marketing, organic connections, retargeting campaigns, and building brand awareness have significant value. They lean on this approach because it works.

Which Companies Are Most Likely to Hire High Ticket Closers?

While B2B firms are the most common customers, these individuals also serve influencers, digital marketers, and other opinion leaders who offer premium services.

For instance, thought leaders who sell their solutions require high-ticket closers who are familiar with those solutions and can stand in on sales discovery calls.

Their services will be required because there will be greater demand for bespoke solutions at higher prices.

High ticket closers have proven effective for expensive products sold directly to consumers in business-to-business (B2B) and business-to-consumer (B2C) contexts.

Consider this: if your high-end product costs more than $3,000, you can safely assume it is a luxury item.

Is a High Ticker Closer Capable of Standing Alone?

Closers who specialize in closing large deals work as part of a dedicated sales squad. It is essential to have a high-ticket closer who coordinates with the rest of the team, marketers who run campaigns, and appointment setters who qualify leads.

However, you don’t need to go out and recruit a new group of employees or bolster your current group of players. Appointment-setters can work in tandem with high-ticket closers or with more general marketing colleagues.

Because closing large-ticket items is a specialized role, it’s best when the individual filling that role isn’t expected to perform any other duties.

Is There Such a Thing as a Regular Closer?

A “closer” can refer to anyone dispatched to seal the deal. They are the final point of contact on the lead generation team before a prospect converts into a client, and they are given a personal concierge or customer service representative.

A high-ticket closer is likelier to be an expert in a specific field than to have broad experience across many. But this is rarely the case.

Due to the high likelihood that they have firsthand experience in other fields, many high-ticket closers are specialists in more than one industry.

When Should You Hire One?

It’s serious business to hire a ticket closer. The process is costly, and these people are rarely unemployed.

Nonetheless, you should give high-ticket closers serious thought if you ever:

• Your current closers continue to produce low conversion rates despite trying new approaches and scripts.
• After introducing a high-priced, technically advanced product.
• Changing to a 100% organic campaign that uses high ticket closers to ensure leads also “naturally convert.”

Finding a High Ticket Closer

Here’s a fact: hiring a high-ticket closer is even more challenging than hiring a good closer.

You can either rely on the tried-and-true word-of-mouth method to find your next closer or hire a headhunter if you have the financial resources.

But there are still a couple of methods you can use to find a qualified high ticket closer.

Expand your search to include everyday late-game players because not all high-ticket closers will identify as such.

You should prioritize finding someone with technical expertise in your target industry and proven success in closing deals. That should help you zero in on potential candidates.

Second, there are the standard freelance job boards to check out, such as Upwork. Websites like Fiverr, which focus exclusively on temporary, project-based work, are highly recommended.

You want someone who will stick around for a while, especially if they are exceptionally talented in their field.

You can also focus your search on LinkedIn. The platform is rife with excellent closers who need to be unearthed. Read through their experiences; you’ll gain valuable insight into their operations.

Select a couple you can cooperate with and write to them.

Finally, it’s always crucial to present a compelling offer. Because of the nature of the deals they close, high ticket closers can be expensive to employ. They’ll cost more than the standard closer, and you’ll likely need to entice them with commissions and other bonuses.

Bottom Line

If you’re selling a complex solution or a valuable offering, you need a high-ticket closer.

You’ll need a seasoned pro to make the most of these rare opportunities.

We understand that trying and close deals on your own or with whoever is available can be tempting, but you won’t get the results you want. Especially when you’re at the very bottom of your sales funnel.

Consider the cost before investing in an expensive closer. That is one of the most prominent indicators that you need a high-ticket closer.

Put in the effort today to increase your conversions. 

Let me explain why you should hire me if outsourcing your sales process appeals to you. My all-inclusive, done-for-you service covers every facet of your sales process, allowing you to close more high-value deals in record time.

I will continuously fine-tune and improve the sales process, helping you achieve your sales goals more quickly than ever thought possible.

Let’s get on the phone right away and start making you money!